Facebook Advertisements are an influential, strong and affordable opportunity to reach your potential clients and customers.
They not only boost up your selling but also produce profits. They work splendidly both for large organizations and small business, even local solo professionals and freelancers.
However, it may not be as easy to connect with your potential customers as it sounds.
Therefore, to make sure your Facebook advertisement gives you better leads and sales, we bring up top 10 powerful Facebook Advertising tips to enhance your marketing strategy immediately.
Apply Your Effort in the Right Places :
Facebook advertisements are not search ads but display ads.
People come to Facebook to connect with friends and not for buying products or services.
So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it.
There are three main parameters involved in a Facebook ad – the image, the headline and the body.
The image has the largest impact followed by the headline and then the body.
Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.
The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.
Choose High Quality Images :
Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement.
Use striking, eye-catching and crowd-pulling images.
The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if the guy in it was not wearing sunglasses.
Choosing dull or far away images wouldn’t do the trick; you have to opt for close up pictures that are positive, vibrant and attention-grabbing.
Also, go for images that are comprehensible in its allotted space.
Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.
Know Your Audience :
By knowing who your audience is you are able to use Facebook’s robust targeting options to focus on specific groups and create campaigns resonate deeply with the segment you are targeting.
Ask yourself questions like:
- How old is my ideal prospect?
- Where does my ideal prospect live?
- What fan pages have my prospects already liked?
- How can I create my ad so it speaks specifically to my target demographic?
- What kind of a free offer can I use to capture leads?
The more specific your advertising segment and ad are the more clicks your ad will get.
An important thing to remember about Facebook advertising is the better your click through rate (CTR) is, the cheaper your clicks will be!
Target Accurately :
You know your target audiences, don’t you?
So, make use of the opportunity mostly to reach in particular who you want.
Select your target audiences correctly. Opt for the “precise interest options” to get connected with people who share a specific interest analogous to your brand.
Plus, you can even target fans of Facebook pages that have a fan base that is associated with your product.
Expand Your Base :
Promote your post so that it stays longer and lives longer in the feeds of all your fans.
What’s more, it reaches the friends of your fans and all your non-fans.
Promoting is very vital because not all your prospects are your fans yet.
Focus on Keywords :
While making images make sure you have target keywords that enhances your visibility and appearance.
Make use of the related words as close as possible. It will give you an edge against your competitors and rivals.
Split Test Your Ads :
Take advantage of the full Facebook Power Editor to easily duplicate your Facebook ads and test variations of your original ad.
Test variations with different pictures, headlines, and body copy. After a hundred clicks to each ad drop the ad with the lower CTR and create a new ad to go up against the “control.”
Target CTR :
Facebook ads are display ads and not search ads like Google ads, so the average CTR (Click through Rate) percentage of Facebook ads is only 0.1% as compared to Google’s 1%.
So, make sure you target CTR and not just focus only on CPC (Cost per Click) because the higher the CTR’s the lower will be you pay on CPC, making it more and more affordable.
Set an Affordable Daily Budget :
Set a daily budget that won’t break your budget even if you max it out every day.
Bid a few cents higher than the lowest “recommended bid” and continually strive to improve your ads and CTR over time.
I find a daily budget of at least $10 – $20 is a good place to start from, then once you determine that your campaign is profitable you can scale up your budget.
Know the Best Time to Run Your Ads :
Many people check Facebook during working hours so make sure your ads are running during active hours for best results.
Make sure your update is going out during peak hours. The best hours for you to post depend on:
- The time zone of your fans (for promoted & sponsored posts)
- The time zone of the demographic you are targeting (for display ads & sponsored posts)
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